We are a design collaborative tackling social issues with the power of many
We create tools to bring design thinking to people’s everyday life
We combine education and design to raise future generations of smarter individuals
A community of explorers scanning the limits of design to foster new behaviors
We create tools to bring design thinking to people’s everyday life

“A DESIGN COLLABORATIVE…

à° /di’zain/ /ko’laberetiv/

WHAT IS IT?WHY IS IT IMPORTANT?

A design collaborative, like us, is a flat open structure, based on the relationship between multiple participants: individuals, teams and organizations with a common vision on sharing opportunities, risks and knowledge. Our rules are founded on reciprocal respect and building on each other’s ideas while providing cutting-edge solutions to complex problems. Not forgetting that working together has to be the perfect mix of commitment and fun.Our work aims to create value for the people and we cannot do it by means of pre-fab solutions or dogmatic approaches.
In PACO we take the risk of empathically living the problem we are asked to solve, looking at it from different points of views and providing and testing solutions on ourselves first.
We are a community serving other communities.
That’s why we say: “we are what we do!”

…ENVISIONING…

At PACO we believe in the potential of design and education in fostering social innovation, sustainable behaviors and business opportunities.

 

By reframing the way we look at the reality, remodeling the way we live and work, sharing knowledge in our own community, we strive to build a better world.

…DIFFERENT WORLDS…

How we do it? Simply focusing our efforts on four main areas and collaborating with public institutions and private businesses to increase the impact of their social policies. Our services include:

…OF OPPORTUNITIES”

Pick up some examples of what we do out of this short selection.

The Brainstorming Toolkit
The Brainstorming Toolkit
Design isn't just a matter of outcomes but a complex process each phases, which must be handle with great skill. In PACO we study different approaches and methods in order to code them into innovative tools to support the design phases. In the examples above some of our creations for brainstorming we tailor-made for our associates in order to generate discussions or create inspiring stories. Almost all of them are available for free upon request.
The Brainstorming Toolkit
The Brainstorming Toolkit
The Brainstorming Toolkit
Design isn't just a matter of outcomes but a complex process each phases, which must be handle with great skill. In PACO we study different approaches and methods in order to code them into innovative tools to support the design phases. In the examples above some of our creations for brainstorming we tailor-made for our associates in order to generate discussions or create inspiring stories. Almost all of them are available for free upon request.
The Brainstorming Toolkit
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
Happy Veggie
Happy Veggie
How could we persuade children to eat vegetables and fruits? To reply to this question we developed a program based on a gaming approach. Tested in primary schools, students were asked to give extra powers to superheroes, drawn by them, by eating healthy food: do you want a superview?!? Just eat blackberries and carrots! More info on the project here.
Happy Veggie
Happy Veggie
The Global Jam Project
The Global Jam Project
The Jams are an international non-profit volunteer design marathons organized by an informal network of service design aficionados. They collect hundreds of cities and thousands of people around the world and take place three times a year: the GSJ on Service design around March, the GovJam on design of public administration on June and the GSusJ on Sustainable Design in November. Started in 2011 by Markus Hormess and Adam Lawrence of Work•Play•Experience they have being organized since the first edition in Milan by PACO by the name Jaminmilan. Other locations of Jam in PACO sauce are Bologna, Pamplona and Leeds.
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Jams are an international non-profit volunteer design marathons organized by an informal network of service design aficionados. They collect hundreds of cities and thousands of people around the world and take place three times a year: the GSJ on Service design around March, the GovJam on design of public administration on June and the GSusJ on Sustainable Design in November. Started in 2011 by Markus Hormess and Adam Lawrence of Work•Play•Experience they have being organized since the first edition in Milan by PACO by the name Jaminmilan. Other locations of Jam in PACO sauce are Bologna, Pamplona and Leeds.
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Jams are an international non-profit volunteer design marathons organized by an informal network of service design aficionados. They collect hundreds of cities and thousands of people around the world and take place three times a year: the GSJ on Service design around March, the GovJam on design of public administration on June and the GSusJ on Sustainable Design in November. Started in 2011 by Markus Hormess and Adam Lawrence of Work•Play•Experience they have being organized since the first edition in Milan by PACO by the name Jaminmilan. Other locations of Jam in PACO sauce are Bologna, Pamplona and Leeds.
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Global Jam Project
The Jams are an international non-profit volunteer design marathons organized by an informal network of service design aficionados. They collect hundreds of cities and thousands of people around the world and take place three times a year: the GSJ on Service design around March, the GovJam on design of public administration on June and the GSusJ on Sustainable Design in November. Started in 2011 by Markus Hormess and Adam Lawrence of Work•Play•Experience they have being organized since the first edition in Milan by PACO by the name Jaminmilan. Other locations of Jam in PACO sauce are Bologna, Pamplona and Leeds.
The Global Jam Project
The Global Jam Project
The Design School for Children
The Design School for Children
More than a project the DSFC is a container of activities and programs to teach the principle of design thinking to children. It collects specific workshops, publications and other projects we realized independently as well as together with other associations and institutions. The main aim of the DSFC is to collect different educational approaches tools and method and to apply them in a design context, in order to improve children creativity and problem-solving abilities and to raise future generations of more aware consumers.
The Design School for Children
The Design School for Children
The Design School for Children
More than a project the DSFC is a container of activities and programs to teach the principle of design thinking to children. It collects specific workshops, publications and other projects we realized independently as well as together with other associations and institutions. The main aim of the DSFC is to collect different educational approaches tools and method and to apply them in a design context, in order to improve children creativity and problem-solving abilities and to raise future generations of more aware consumers.
The Design School for Children
The Design School for Children
The Design School for Children
More than a project the DSFC is a container of activities and programs to teach the principle of design thinking to children. It collects specific workshops, publications and other projects we realized independently as well as together with other associations and institutions. The main aim of the DSFC is to collect different educational approaches tools and method and to apply them in a design context, in order to improve children creativity and problem-solving abilities and to raise future generations of more aware consumers.
The Design School for Children
Sharopoly
Sharopoly
Sharing is the main value around which PACO was create. We believe in sharing opportunities, tools, risks but primarily knowledge. We are not alone: there's a whole sharing economy out there! People are sharing cars, books, houses improving the way we access to goods and making this world a little more sustainable. Is there a better way to teach this culture to children and adults than using a game? That's why we conceived "Sharopoly" - as opposite to the "own-own-own" of Monopoly. A game soon available for free download here.
Sharopoly
Sharopoly
Sharopoly
Sharing is the main value around which PACO was create. We believe in sharing opportunities, tools, risks but primarily knowledge. We are not alone: there's a whole sharing economy out there! People are sharing cars, books, houses improving the way we access to goods and making this world a little more sustainable. Is there a better way to teach this culture to children and adults than using a game? That's why we conceived "Sharopoly" - as opposite to the "own-own-own" of Monopoly. A game soon available for free download here.
Sharopoly
Sharopoly
Sharopoly
Sharing is the main value around which PACO was create. We believe in sharing opportunities, tools, risks but primarily knowledge. We are not alone: there's a whole sharing economy out there! People are sharing cars, books, houses improving the way we access to goods and making this world a little more sustainable. Is there a better way to teach this culture to children and adults than using a game? That's why we conceived "Sharopoly" - as opposite to the "own-own-own" of Monopoly. A game soon available for free download here.
Sharopoly
Sharopoly
Sharopoly
Sharing is the main value around which PACO was create. We believe in sharing opportunities, tools, risks but primarily knowledge. We are not alone: there's a whole sharing economy out there! People are sharing cars, books, houses improving the way we access to goods and making this world a little more sustainable. Is there a better way to teach this culture to children and adults than using a game? That's why we conceived "Sharopoly" - as opposite to the "own-own-own" of Monopoly. A game soon available for free download here.
Sharopoly
Hyndai Urban Hitch
Hyndai Urban Hitch
Urban Hitch is a project whose aim is to transform the way people move in the city. It is founded on the principles of sustainable mobility and on the geolocation technology available on almost any smartphone and tablet. The system is based on an app through which private drivers can offer a ride to citizens who share he same destination, receiving back points and reputation. A flexible, affordable solution which improves the use of existing resources on the territory. The project was presented to Hyundai in a competition.
Hyndai Urban Hitch
Hyndai Urban Hitch
Hyndai Urban Hitch
Urban Hitch is a project whose aim is to transform the way people move in the city. It is founded on the principles of sustainable mobility and on the geolocation technology available on almost any smartphone and tablet. The system is based on an app through which private drivers can offer a ride to citizens who share he same destination, receiving back points and reputation. A flexible, affordable solution which improves the use of existing resources on the territory. The project was presented to Hyundai in a competition.
Hyndai Urban Hitch
Hyndai Urban Hitch
Hyndai Urban Hitch
Urban Hitch is a project whose aim is to transform the way people move in the city. It is founded on the principles of sustainable mobility and on the geolocation technology available on almost any smartphone and tablet. The system is based on an app through which private drivers can offer a ride to citizens who share he same destination, receiving back points and reputation. A flexible, affordable solution which improves the use of existing resources on the territory. The project was presented to Hyundai in a competition.
Hyndai Urban Hitch
Hyndai Urban Hitch
Hyndai Urban Hitch
Urban Hitch is a project whose aim is to transform the way people move in the city. It is founded on the principles of sustainable mobility and on the geolocation technology available on almost any smartphone and tablet. The system is based on an app through which private drivers can offer a ride to citizens who share he same destination, receiving back points and reputation. A flexible, affordable solution which improves the use of existing resources on the territory. The project was presented to Hyundai in a competition.
Hyndai Urban Hitch

EXPLORE MORE

 

Long story short, what we are and what we do was decided by a community of about 50 people in a process that took more than one year. One year of discussion during which we co-designed ourselves, becoming a network of networks, a group of international design focused professionals with a variety of different backgrounds. A community which is open to you too, if you wish: just check here to know how. Working with us will never be boring.

FOUNDERSFRIENDS & SUPPORTERS

BilgeFabrizioStefanoAdrianMarziaFrancesco
BILGEFABRIZIOSTEFANOADRIANMARZIAFRANCESCO
Behavioral design and managementSystem design and project leaderWorkshop leader and planningProduct design and strategyExhibition design and events Educator and research
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MarkoValentinaMathildeSilviaSantoshGiorgio
MARKOVALENTINAMATHILDESILVIASANTOSHGIORGIO
Interaction design and codingColor designer and researcherService design and innovationSustainability and service designStrategy and … Communication and envisioning
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CONTACTS

 

We are always happy to talk about changing the World through design.
For inquiries, opportunities and partnerships, let’s get in touch!

 

WRITE TO USCALL USFOLLOW USVISIT USJOIN US

 

hello [at]
pacollaborative [dot]
com
+39 02 5831 9844 Paco Design Collaborative
Via Bellezza 7, 20136, Milan